THE AI TOOLS WE ACTUALLY USE

Honest verdicts on every tool in our stack. No affiliate links. No BS.

n8n

chatbots
FreemiumWe use this

Workflow automation platform that connects APIs, databases, and AI models. Self-hostable and endlessly customizable.

“The backbone of everything we automate. Open-source, self-hosted, no vendor lock-in.”

Apify

analytics
FreemiumWe use this

Cloud platform for web scraping, data extraction, and automation with 1,500+ ready-made scrapers.

“Best web scraping platform out there. Period. We use it for competitor intel and data extraction.”

GPT-4o

content
PaidWe use this

OpenAI's flagship multimodal model. Handles text, images, and audio with state-of-the-art performance.

“The workhorse for vision, copy, and analysis. Fast, multimodal, and gets the job done.”

Claude

content
PaidWe use this

Anthropic's AI assistant excelling at complex analysis, coding, and thoughtful content generation.

“Best for long-form strategy, code, and nuanced thinking. Our primary reasoning engine.”

ElevenLabs

voice
FreemiumWe use this

AI voice synthesis platform with ultra-realistic voice cloning and text-to-speech capabilities.

“AI voice that actually sounds human. We use it for voice agents and audio content.”

Cal.com

crm
FreemiumWe use this

Open-source scheduling infrastructure. Embed booking pages, manage availability, integrate with any CRM.

“Open-source scheduling that just works. No Calendly tax.”

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Meta Ads Manager

ads
PaidWe use this

Advertising platform for Facebook and Instagram with advanced targeting, retargeting, and lookalike audiences.

“Love it or hate it, Meta still has the best targeting for consumer brands. We run it daily.”

Google Ads

ads
PaidWe use this

Search, display, and video advertising platform capturing high-intent traffic across Google's ecosystem.

“Intent-based traffic. When someone's searching, they're ready to buy. We pair this with Meta for full-funnel.”

Ahrefs

analytics
Paid

SEO toolset for keyword research, backlink analysis, site audits, and competitive intelligence.

“Gold standard for SEO research. Expensive, but nothing else comes close for backlink analysis.”

Canva

content
Freemium

Online design platform with templates for social media, presentations, and marketing materials.

“Quick and dirty design when you don't need a designer. Good for social templates.”

CapCut

content
Free

Video editing app with AI-powered features, auto-captions, and social media optimized templates.

“Free video editing that punches way above its weight. Perfect for Reels and TikToks.”

Notion

crm
Freemium

All-in-one workspace for notes, docs, project management, and lightweight databases.

“Great for internal wikis and project tracking. Overrated as a CRM though.”

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Slack

crm
Freemium

Business communication platform with channels, integrations, and workflow automation.

“Best team communication tool, but your team needs discipline or it becomes a noise machine.”

Google Workspace

crm
PaidWe use this

Suite of productivity and collaboration tools including Gmail, Drive, Docs, Sheets, and Meet.

“Our entire operation runs on this. Gmail, Sheets, Docs, Drive — simple, reliable, everywhere.”

Make

chatbots
Freemium

Visual automation platform connecting apps and services with drag-and-drop workflow builder.

“Good visual automation tool for non-technical users. We prefer n8n for the flexibility.”

Twilio

voice
Paid

Cloud communications platform for SMS, voice, video, and authentication APIs.

“Reliable telecom API. We use it when clients need SMS or voice calling at scale.”

WhatsApp Business API

chatbots
PaidWe use this

Official API for automated WhatsApp messaging, chatbots, and business communication at scale.

“In India, this IS your sales channel. 2 billion users. We've built entire pipelines on it.”

Luma AI

content
Freemium

AI-powered video and 3D generation platform for creating realistic visual content from text prompts.

“AI video generation that's actually usable now. Great for product demos and social content.”

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