Performance Marketing Agency, Powered by AI Systems
Performance marketing should pay for itself — most agencies just bill a retainer to babysit campaigns. NoFluff runs paid search, social, and Shopping as AI-driven systems: daily auto-bidding, creative testing at volume, and profit-level attribution. You pay for return, not hours.
Profit, not vanity metrics
We optimise to ROAS, CPA, and contribution margin — not impressions, reach, or click-through dashboards built to look busy.
AI auto-bidding, daily
Budget shifts to the best-performing campaigns and audiences every day, not at the next monthly review.
Creative testing at volume
AI generates and rotates dozens of ad variations weekly across Meta, Google, and TikTok, so winners compound instead of stalling.
Founder-led, full transparency
You scope with the founder and own the reporting. No SDR filter, no black-box media plan.
What an AI-run performance marketing system covers
Channels: paid search (Google, Bing), paid social (Meta, TikTok, LinkedIn for B2B), and Google Shopping / Performance Max for ecommerce. Bidding: AI auto-bidding reallocates budget across campaigns and audiences daily based on live ROAS and CPA, instead of waiting for a human to log in. Creative: AI produces and tests ad variations at volume, so the account is never starved of fresh angles. Measurement: blended, profit-level attribution across channels so you see what actually drives revenue — not platform-reported, double-counted conversions.
Why retainer agencies underdeliver on performance
The retainer model rewards activity, not outcomes. You pay for status calls and decks while campaigns coast on autopilot. Creative testing is slow because every variation is hand-built. And reporting is engineered to look impressive — impressions, reach, engagement — rather than to drive a spend decision. NoFluff is built the opposite way: systems do the repetitive optimisation work daily, creative testing runs at volume, and you get reporting in ROAS and contribution margin you can actually act on.
How NoFluff performance engagements work
Free audit (30-min, founder-led): we review your ad accounts and identify the 2-3 highest-leverage fixes. Pilot (2-3 weeks, $500-$1,500): we rebuild one channel end-to-end and prove the lift. Full system (4-6 weeks, $2,000-$6,000 setup): multi-channel acquisition with AI bidding and creative testing. Ongoing management: $500-$2,500/month depending on channel count, plus your media budget. We typically recommend a minimum media budget of $3,000-$5,000/month so the AI has enough signal. Global payment via Stripe, Wise, or ACH. No lock-ins.
Common Questions
FAQ
We run performance marketing as AI-driven systems, not billable headcount. Auto-bidding reallocates budget daily, AI tests creative at volume, and you get profit-level attribution — so you pay for outcomes (ROAS, CPA, margin) instead of hours and status calls. You also scope directly with the founder.
Google Ads (Search, Shopping, Performance Max), Meta, TikTok, and LinkedIn for B2B. Measurement and attribution via GA4 plus tools like Triple Whale or Hyros where the data justifies it. We work inside your existing ad accounts so you keep ownership and history.
Agency fee: $500-$2,500/month plus a one-time $2,000-$6,000 setup for a full build. On media, we recommend a minimum of $3,000-$5,000/month per major channel so AI bidding and creative testing have enough signal to optimise quickly.
Campaigns typically take 3-6 weeks to move past the learning phase and stabilise. Creative testing usually surfaces a winning angle or two within the first month. Meaningful, profit-level improvement is normally clear by month 2.
Ready to see your AI ROI in 30 minutes?
Book a free strategy call with the NoFluff founder. We map your automation opportunities and give a concrete next step — with or without us.