D2C / Fashion & Apparel

The follow-up sequence that runs whether or not anyone remembers

Client details anonymized at their request

Modelled

Recovery Uplift

Projection — not a delivered client result

Based on a system we run: TBWX automatic deck delivery and stage-aware drip sequences.

Assumptions

  • $600,000 monthly revenue
  • 70% cart abandonment rate
  • 2 percentage point recovery improvement
  • Existing email/WhatsApp list is contactable and consented

Industry

D2C / Fashion & Apparel

Services Used

AI Email SequencesCart Recovery AutomationCustomer Segmentation

What we already run. When a TBWX enquiry lands, the franchise deck goes out automatically and a follow-up sequence starts. Nobody schedules it. The lead's stage updates as they respond.

Why it transfers. D2C has the same failure in a different costume: an abandoned cart, a dormant buyer, a first-time customer who never got a second touch. The revenue is already in the building; nothing goes out to fetch it.

What it could be worth to you. A store doing $600,000 a month with a 70% cart abandonment rate is leaving roughly $1.4M of attempted purchases unconverted monthly. Recovering 2 percentage points of that is about $28,000 a month — $336,000 a year, from customers who already chose the product once.

We would not promise you a recovery rate. We would build the flows, measure what they actually recover, and you would decide from real numbers after month one.

Projection based on the assumptions listed, not a delivered result.

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