AI SDR cut customer acquisition cost by 67% in 90 days

This SaaS company had a good problem: too many demo requests. Sounds great until you realize 70% of them were students, competitors, or people who'd never pay. Their sales team of 4 was spending most of their day on calls that went nowhere. CAC was through the roof.

We built an AI qualification layer that sits between the demo request form and the sales team. Every lead gets scored based on company size, role, tech stack, and intent signals. The AI SDR follows up via email within 5 minutes — asks the right qualifying questions, handles objections, and only books a call when the lead hits the threshold.

In 90 days, their CAC dropped by 67%. Not because they got more leads — they actually reduced ad spend by 20%. The sales team went from 4 reps doing 15 calls/day to 4 reps doing 6 calls/day, but closing 3x more. Pipeline velocity doubled because every conversation was with someone who actually had budget and authority.

The CEO said his team finally stopped dreading Monday mornings. When your sales pipeline is clean, everything downstream gets better.