B2B / SaaS

Stop paying SDRs to talk to people who were never going to buy

Client details anonymized at their request

~60%

Rep Time Freed

Projection — not a delivered client result

Based on a system we run: TBWX lead scoring (HOT/WARM/COLD) with automatic owner assignment from an active pool.

Assumptions

  • 2 SDRs at $70,000 fully loaded cost each
  • 60% of rep time currently spent on unqualified leads
  • Qualification quality holds at current conversion rates

Industry

B2B / SaaS

Services Used

AI Lead QualificationAutomated SDRCRM IntegrationLead Scoring

What we already run. Every TBWX lead is scored and assigned automatically the moment it arrives, then tracked through defined pipeline stages with SLA timing. Reps open their queue already sorted.

Why it transfers. Most B2B SaaS teams have the opposite: a flat list where a serious buyer and a student doing research look identical until someone spends fifteen minutes finding out.

What it could be worth to you. Two reps at $70,000 fully loaded is $140,000 a year of selling capacity. If 60% of their time goes to leads that were never qualified, that is roughly $84,000 a year spent on conversations that could not close — before counting the deals lost because the genuine buyer waited three days in the same queue.

Scoring does not replace the rep. It decides who they call first.

Projection, not a delivered result. The 60% figure is an assumption about your funnel, not a measured outcome — we would look at your actual lead mix before promising anything.

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